Is Your Online Business Really Working For You?
Traffic = Sales? Not Always!
If you own an online business, you must already understand how important it is to bring traffic to your web site But what about the money making part of your web site? Does a consistent wave of traffic always mean you get the sales coming in?
Your business is like a bucket, it has potential to be filled to the rim with sales, leads, profit. However 100% of web site out there, are like buckets with holes. These holes means the wave of traffic driven from your search marketing campaigns enter your web site and leak to competitors.
100% Conversion Rate?
How do you know if your web site has holes? If 100% of your traffic does not turn into leads/sales - your online business has holes! Now, I don't believe any online business out there converts 100% of their traffic into sales or leads, but some definitely do it better than others. Some web sites simply hold more of their visitors than others.
My Web site Has Holes! Help!
So your web site has holes, hey no big deal. You can get it fixed. You can hire a professional to look at your web site and fix it. But wait! before you look for a professional, you can help yourself out. You can improve the conversion rate of your web site in 3 very simple steps. And to make it fun and easy to remember, I would like you to look at it like going on a first date.
Getting Conversions is like dating - 3 steps
Step 1: Look Good
It's a Saturday night, and you've got your first date starting within 1 hour. You are getting ready - putting a nice shirt on, doing up your hair, making yourself feel good. Why? because you want to look good. So why shouldn't this be the same for your web site? Why shouldn't your web site also look good to persuade your customers, just like you trying to make sure you look presentable for your date, your web site needs to look presentable for your market.
Step 2: Have a Good Conversation
After you have dolled yourself up and you have met your date, what do you do? You hold an interesting conversation with them, to show the other that you are not boring, that you are interested in their feelings, their likes and dislikes, their pains and their joys. A good conversation will build not only trust but a deep understanding between yourself and your date, but also forms a personality for yourself which your date will be interested in and want to find out more. Having a deep conversation with your date is representative the content that is on your web site The content on your web site is the story it tells about yourself that keeps your visitors interested and appeals to their needs.
Step 3: Get The Action You Want
The third part may take a little longer, it is the hardest part. The third part of dating, is a step that everyone wants to achieve - it's becoming closer to your date - that is, getting a hug, a smile, a kiss or even a second date! You need to be a trustful person for your date to do any of those things with you. You need to be a trustful business for your customer to want to fill out that form, make that sale and get those phone calls. Because after all, what person isn't worried about losing their personal information to a faceless web site? no body, especially your market. Depending on your market, you can do one of few things - use testimonials to build credibility, display your client list and show off with your clients's success stories.
So Who Am I? And What do I do
My name is Amy, and I am the head of Conversion Rate Optimisation & Design at a energetic Online Marketing company called E-Web Marketing - based in Sydney Australia.
Hybrid Designer!
I am part graphic/web designer and part online marketer - being so allows me to easily communicate with both the creative departments as well as the business departments - which I often understand, sometimes don't get along.
My role is dedicated help fill these holes in your buckets so that you can retain more of the traffic you gain from search engines and other marketing efforts to get that sale on your web site
I Get To The Point
I don't like over complicating things, I don't believe in long pointless meetings, I like things straight to the point, simple and quick, because just like you, I understand how valuable time is. Making things complicated with fancy marketing jargon doesn't help any body. I am also a blunt person, and if I believe a certain change on your web site needs to be made, I will show you what, why and how to change it.
Want a Web site Review?
If you would like me to have a look at your online business and get some feedback on your web site to find out if your web site has the right:
- Aesthetics
- Usability
- Appeal
Fill out the online form found on the right hand side to request a consultation and I will personally review your web site to see how much I can help you make the most of your search engine traffic.
We are selective
The service is selective and companies need to have a healthy turnover of at least $500,000 per year to be able to be considered to join E-Web Marketing for this service. The service is not cheap and I will not be offering discounts.
Below the $500,000 but desperately need help? Don't despair. Fill out the form and I will send you some links, suggestions and tools for you to get you started.
Web site Review and Audit Request
I have worked with..
Did You Know...
- On average 50% of sales are LOST
because of poor design - Users make a first impression of your web site in 1/20th of a second! Have you captured them in that time?
- Studies have shown that a page with an image can have a 200% more enquiries
